12 Tips on how to improve your LinkedIn profile
12 Tips on How to Make a Good LinkedIn Profile
While doing lead generation on LinkedIn, each salesperson has to pay keen attention to their profile, as it is a representation of their personal brand. When you send a message to prospective clients, the first thing they’ll do before replying is view your profile. The more structured and well-arranged your profile is, the more likely it is that you will get a new lead. Right now, when there are plenty of people offering any old service via LinkedIn, a strong personal brand is something that really matters and singles you out from competitors.
How should you improve your LinkedIn profile? What steps should you follow? Here is a step-by-step guide:
1. Update your profile picture.
2. Choose a unique background photo.
3. Improve your headline.
4. Write a profile summary.
5. Choose the right location.
6. Create a customized URL.
7. Fill in all the fields in your profile with relevant information.
8. Ask for and give recommendations.
9. Publish articles and share interesting and helpful content.
10. Reach 500+ connections.
11. Add contact information.
12. Connect with your team members.
Let’s go deeper into each step in order to understand why each one is important to follow before doing lead generation on LinkedIn.
1. Update your profile picture
The first thing a prospective client notices when they see a new request on LinkedIn is your profile photo. When you send a request to add a person to your 1st level connections, they see your name, surname, profile photo, and a note message.
That’s why your profile photo is like your business card: it affects the impression other people have of you.
Here are the most important features of a good profile photo:
- use a high-resolution image;
- make sure you’re the only person in the picture;
- your face should occupy at least 60% of the photo; long-distance shots are no good;
- a photo should be bright and taken in daylight;
- do not apply filters to your photo;
- do not look too serious; a smile is always more attractive;
- wear what you would wear to work.
Here is an example of a well-chosen profile photo:
2. Choose a unique background photo
It’s impossible to reach your goals on LinkedIn, such as establishing your brand, creating brand awareness, generating leads, boosting traffic, and growing your business unless you have a brand identity. That’s why, in addition to the right profile photo, you should select a unique background photo for your LinkedIn profile. You can choose a photo with your team, company’s logo, or something else, but do not simply go with the standard blue one; your profile should be distinctive from your competitors’ profiles.
Here is an example of a good background photo:
3. Improve your headline
Your LinkedIn headline appears everywhere along with your name, hence it should be both noticeable and memorable. Ideally, it should be written in such a way that it intrigues the reader and makes them want to check out your profile. Write down who you are and what you do, but do it in a unique way. Optimize your headline to increase the credibility of your LinkedIn profile by adding your job title with a blend of relevant keywords.
Here is an example of an appropriate and eye-catching headline:
4. Write a profile summary
Your LinkedIn profile summary is the next thing people see when they view your profile. The best way to attract people’s attention is to tell your story, assuring the reader that you are passionate about what you do. You can add some details from your CV (or even childhood) about your path to this position, but do not make this section a list of facts or boring text. You should intrigue the reader and convince them you are the best professional to engage with. Create a remarkable summary that highlights and describes your services in detail. Use this section to sell yourself. It’s wise to finish off your profile summary with your contact data for those who are interested in further cooperation with you.
Here is an example of a nice profile summary on LinkedIn:
5. Choose the right location
The chosen location is shown below the headline in your LinkedIn profile, so it is important to fill in this field.
Choose a country and city where you (and the company you represent) are located so that people can easily understand what country you are from if it affects their decision over whether or not to cooperate with you. Sometimes people are not ready to outsource their tasks, so they pay keen attention to the location. What is more, if you choose the right location, your profile will appear in the appropriate search results when prospecting clients are looking for necessary specialists to cover their needs.
6. Create a customized URL
The next way to enhance your LinkedIn profile is to create a customized URL. Add your name and surname or company’s name to the URL to make it more memorable. When you give someone a link to your LinkedIn profile, a customized URL looks better than a standard one.
You can personalize the URL of your profile in the profile settings. You are able to add from 3 to 100 letters or numbers without spaces, symbols, or any special characters.
7. Fill in all the fields in your profile with relevant information
The next step to improve your profile on LinkedIn is to fill in all the suggested fields. Do not leave any fields in your profile empty. Fill in all of them with the relevant information about yourself, the company you represent, and the services of that company. If your LinkedIn profile is well-organized, and all the fields contain relevant information, you will give the impression of a professional who takes care of their personal brand. So, do not leave any fields empty.
You can also choose which fields you would like to be visible in your profile in the settings:
8. Ask for and give recommendations
The best assurance of your professionalism is recommendations from your colleagues, your boss, and, of course, your satisfied clients, so do not forget about this section. The recommendations section serves both as a case study and a testimonial, and this will significantly boost the credibility of your LinkedIn profile. Prospective clients will always read the recommendations on your page when they’re deciding whether to engage with you or not. And this is a great chance to convince them you will be able to meet their requirements.
It is also important to round off each successful project not only by creating a case study that can be sent to potential customers, but also by asking for a recommendation from the satisfied clients or partners.
Here is an example of a well-structured and nice-looking recommendation on LinkedIn:
9. Publish articles and share interesting and helpful content
If you are using LinkedIn for sales prospecting and lead generation, you have to pay keen attention to the content you post on your page and on your company’s page. If you create some content that provides interesting and useful information for your potential customers, they will subscribe to you and begin to trust you. They will also give your posts and articles likes and will leave comments, all of which will impact your SSI rate on LinkedIn.
So, don’t forget to provide useful and relevant content, by publishing at least 2–3 posts and/or articles a month, in order to attract the attention of your existing connections and potential customers. Don’t just stick to one type of content, make it diverse. Content strategy is something that can help with this, bringing you results in the long term. When you add somebody to your network on LinkedIn, this person will see your posted content. And when they have a project or task to discuss with you, your company will be the first that pops into their head because of the consistently useful content you have previously posted.
Read more about pros and cons of blogging on LinkedIn in our article here.
10. Reach 500+ connections
The next step to increase your LinkedIn account credibility is to raise the number of your connections to 500+ (if you have fewer than 500 connections, it appears as a number from 0 to 500 on your profile, but if you have more than 500 connections, you will see ‘500+ connections’ on your profile).
If you would like to increase the number of your connections to 500+ quickly, you can use Dooozen – a tool, which allows you to boost the number of connections in a quick but gentle way.
11. Add contact information
Fill in the section with your contact information to facilitate the way people can reach you. Add the most significant channels of communication: email address, phone number, and instant messengers (Skype, Google Hangouts, ICQ, QQ, WeChat). Only add channels which you check on a daily basis, because otherwise you could miss important messages from prospective clients.
12. Connect with your team members
When you add your colleagues to your 1st level connections on LinkedIn, you are able to add them to the list of your team members and choose the role this person occupies in the company in relation to you (your manager, a teammate who reports to your manager, a colleague who reports you directly, or other teammates). This will increase the credibility of your profile and your company’s brand, because prospective clients will be able to see the structure of the company you represent.
So, the 12 tips listed above on how to improve your LinkedIn profile are vital for effective social selling through this network. Following the steps in this article will definitely help you build a trusted and credible personal brand.
Subscribe to our blog to get more useful information about lead generation on LinkedIn and other helpful tips. And try Dooozen – a LinkedIn automation tool that helps you avoid the daily grind while working with this social network.
1. What makes a good LinkedIn profile?
The most important step before starting your first lead generation campaign is to check your LinkedIn profile, as this acts as your business card. When you send invitation requests with note messages or InMails, the prospective clients are bound to view your profile and only then make a decision over whether you are the right person to deal with.
Here are the most important steps on how to increase the credibility of your profile on LinkedIn:
1. Choose a unique background photo.
2. Make your headline eye-catching.
3. Write a profile summary.
4. Ask for and give recommendations.
5. Publish articles and share interesting and helpful content.
6. Reach 500+ connections.
7. Create your company page.
2. How do I make my LinkedIn profile stand out?
If you want to make your LinkedIn profile stand out, you need to understand that details matter, so you have to take the time to fill in all the fields with relevant and well-arranged information about yourself and the company you represent. The more structured and appealing your profile is, the more likely it is that you will get a new lead. Right now, when there are plenty of people offering any old service via LinkedIn, a personal brand is something that really matters and singles you out from the competitors.
3. How can I write an appealing recommendation on LinkedIn?
When a prospective client, partner, or candidate scans your profile, one of the most important sections they look through is recommendations. If your profile contains several recommendations from people you work or worked with (whether they are your colleagues, managers, partners, or customers), the potential customers will feel you are a professional they can trust.
4 tips on how to write a good recommendation:
1. Make your recommendation short.
2. Keep the focus on achieved results.
3. Give some context to the recommendation.
4. Add some emotion to the recommendation, do not make it too formal.
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