How to choose a LinkedIn automation tool
Nowadays, LinkedIn is an excellent resource for lead generation: it provides its users with a great opportunity for doing B2B sales, hiring people, and social networking. The process of lead generation through LinkedIn requires an everyday series of routine assignments, which, fortunately, can be partially avoided.
There are several LinkedIn automation tools available on the market. We know that Dooozen stands out thanks to its simplicity, integrity, and affordable pricing. But, Dooozen is not only one on the market. So, how do you go about choosing the automation tool to bring you maximum value while prospecting on LinkedIn?
1. Set up your LinkedIn automation goals.
LinkedIn automation goals depend heavily on your personal or professional interests. Those goals might be:
- growing your professional network;
- growing personal brand power;
- lead generation and prospecting as a part of social selling;
- looking for investments;
Each of the aforementioned LinkedIn automation goals requires different activities that can be automated.
What exactly can be automated with the help of tools?
Here is a list of actions which can be automated with the help of tools:
- sending invitations to connect on LinkedIn (with or without a note message);
- sending a follow-up message;
- auto-visiting profiles;
- sending messages to 1st level connections;
- sending InMails;
- extracting profiles and companies;
- inviting people to join a group;
- inviting people to follow the company’s page;
- endorsing connections.
So, the most important thing to do before launching your first automation campaign is to create a list of activities you would like to automate.
2. Define the list of features which your perfect automation tool should have.
It is important to understand that lead prospecting tools do not facilitate sales or win any deals, they just help you connect with people and look for prospective clients. Most of these tools for automation provide users with similar functionality, but some of them have additional features which differentiate them.
You have to define which features are most important to you (depending on your goals) and, thus, choose a tool for automation. At the moment, the most popular tools for LinkedIn automation are Dux-Soup, LinkedHelper and Lead-Connect. Each of them has its advantages and disadvantages due to the different number and complexity of the functions they perform.
For example, the most popular tool, LinkedHelper, does not provide features for setting up follow-up campaigns. Furthermore, it is known for the complexity of its interface, its inability to integrate with a CRM system, and the lack of teamwork possibilities. Dux-Soup provides its users with the largest number of various functions, compared with other tools, but you have to pay much more for a subscription.
Incidentally, do not forget to read our article about important rules to follow while doing LinkedIn automation.
3. Test different tools to define the best.
As almost every LinkedIn automation tool provides its users with a trial period, it is a good idea to try out each one to see whether it satisfies all your requirements, whether it is comfortable to use, etc. Testing a tool in practice is the best way to make an informed decision on which tool to go for.
4. Enjoy your LinkedIn automation process.
Once you have chosen the best solution for lead generation, enjoy the process and achieve your goals. But be aware that what really matters in lead generation isn’t which tool you are using but how you are using it.
We also advise you to read our article about how to generate more leads on LinkedIn.
5. Choose a tool to use from a long-term perspective.
When you make any decision, you should think about your final goal in terms of both short-term and long-term perspectives. In any case, you need a LinkedIn automation tool that will help you effectively deal with all the campaigns and contacts you created even as much as a year ago. Hence the importance of this kind of tool saving the history of your contacts, having a smart filters system, and a clever and useful interface. All these features will be available on Dooozen soon. Check out our solution here.
Subscribe to our blog to get more useful information about lead generation on LinkedIn and plenty more besides. And try Dooozen – a LinkedIn automation tool that helps you avoid the daily grind while working with LinkedIn.
1. Which LinkedIn automation tools are the most popular nowadays?
Nowadays the most popular tools for LinkedIn automation are Dux-Soup, LinkedHelper and Lead-Connect. Each of them has its advantages and disadvantages due to the different number and complexity of the functions they perform. Follow our pointers in the article above for choosing a tool for lead generation which best suits your needs.
2. When should I use tools for lead generation on LinkedIn?
If you use LinkedIn for lead generation, hiring, or growing a network, you will have a lot of daily routines to perform. You can either do everything manually or use a tool for lead generation to avoid these routine tasks, giving you more time to communicate directly with prospective clients.
3. How can I improve my LinkedIn profile in order to increase the effectiveness of any automated campaign?
Before setting up any automated campaign on LinkedIn, you have to carefully consider your LinkedIn profile. Here is a checklist of the most important fields to focus on:
- choose a unique background photo;
- create an eye-catching headline;
- write a profile summary;
- ask for and give recommendations;
- publish articles and share useful and interesting content;
- reach 500+ connections.
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