How to write a recommendation on LinkedIn
How to write a great LinkedIn recommendation
Doing lead generation on LinkedIn, you should remember that the number and quality of responses you receive from potential customers or partners highly depends on the quality of your message (note message or InMail) and the credibility of your profile. It is standard practice for a potential client to look through your profile, before responding to your message, to see if there is reason to trust you.
When someone scans your profile, one of the most important sections they look at is recommendations. If your profile contains several recommendations from people who you work or worked with (whether they are your colleagues, managers, partners, or customers), the potential clients will feel you are a professional they can trust. That is why it is important to round off each successful project not only by creating a case study that can be sent to potential clients but also by asking for a recommendation from the satisfied clients or partners. Do not hesitate to ask for a recommendation – it is common practice nowadays. And remember to help other people in your network by writing them a recommendation if they ask you for one.
How to recommend someone on LinkedIn
If you plan to write a recommendation for someone, follow the steps below:
1. Open the profile of the person you would like to recommend (it is important that they are your 1st level of connection on LinkedIn).
2. Click the “More” button next to the “Message” button.
3. Choose the “Recommend” button.
4. Choose the relationship between you and the intended person as well as their current position:
5. Write the recommendation and click the “Send” button.
How to ask for a recommendation
If you would like to ask someone to give you a recommendation, follow the steps below:
1. Open your LinkedIn profile and scroll to the “Recommendations” section.
2. Click the “Ask for a recommendation” button.
3. Write down their name (they have to be your 1st level of connection on LinkedIn) and choose their correct LinkedIn profile from the drop-down list.
4. Choose the relationship between you and the person you would like to ask for a recommendation, as well as your current position:
5. Write a message to this person, asking for a recommendation (it will be displayed in the “Messaging” section on LinkedIn). This person will also receive a link, and, after clicking on it, they will be able to write you a recommendation.
6. When they send a recommendation, you will receive a notification and will be able to ask them to revise their recommendation if you think something needs adding or changing.
What is the best way of writing a recommendation on LinkedIn?
1. Make your recommendation short.
Although LinkedIn has a 3000-character recommendation limit, it’s not a good idea to make it too long. You should include all the important information and notes in just a few sentences. Your potential clients would not be willing to read a lot of text – most readers will read only the top two lines, so it is extremely important to attract their attention from the very first words.
Here is an example of a nice recommendation on LinkedIn which is short but full of important and eye-catching details:
2. Keep the focus on results.
Instead of writing “he is a punctual and responsible partner”, it’s better to write “after the completion of Project X, which was managed by A, the company attracted 25% more investments last year”. After all, completed projects are the best demonstration of your skills and knowledge. Everyone loves success stories, so why not take advantage of this?
In this example, we can read “I had the pleasure to work with him while we were looking to expand our Meetup’s operation to Berlin” and “…managed to connect over 750 members within 3 months” which are direct confirmations of this person’s skills and experience.
This is the example of a customer’s feedback with a lot of attractive details, such as “Michael understood how to offer a very interesting proposal”, “Michael and his team were always at our disposal”, “respecting time and budget”. If potential clients read this kind of recommendation, they would probably want to engage with a team like this, wouldn’t they?
Below, you can see a bad example of a recommendation because it does not contain any details about the cooperation, the work that was done, or the results. It looks very generic:
3. Give some context to the recommendation.
Instead of listing standard personal characteristics, such as responsible, punctual, sociable, it’s better to describe a situation in which you, or those people you recommend, have shown certain qualities that deserve attention. For example, “He performed well in project B at the stage when it was necessary to mobilize a team and meet the deadline”.
In these 2 recommendation examples, we can read about the exact events where the people who wrote and received a recommendation had the chance to cooperate:
4. Add some emotion to the recommendation.
In order to make the recommendation more personal and alive, add some emotion when writing it. Reading a recommendation that is peppered with personal emotion, a future employer, partner, or client will understand that you and your team are able to establish not only a professional but also a personal connection. It is always a good idea to end the recommendation on a good note – these words may appeal to others to start working with you.
In this example, there is both evidence of emotion (“outstanding person”, “humble and does not take things for granted”) and it has ended on a good note (“I really appreciate working with Gigi on assignments during our EMBA”).
In this example too, we can read emotion and words of gratitude at the end:
5. Add some emotion to the recommendation.
If you intend to work with foreign clients, the recommendations should be written in English. LinkedIn is an international network, so it’s important to fill out your profile in an international language.
Below is an example of a recommendation, which can only be read by Spanish speaking LinkedIn users:
So, these are 5 tips prepared by our team on how to write an effective recommendation on LinkedIn which will help you increase the credibility of your profile, attract your potential customers’ attention, and ensure effective selling on LinkedIn.
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1. What does a good LinkedIn recommendation look like?
If you plan to write a good LinkedIn recommendation, here are the most important tips to follow:
1. Keep your recommendation short.
2. Focus on results.
3. Give some context to your recommendation.
4. Add some emotion to the recommendation and end it on a good note.
5. Write the recommendation in English.
2. How do you start a recommendation sentence?
When you are writing a recommendation, the best way to start is to indicate how you and a person you recommend are connected – whether you work or worked together, or were engaged in the same project or something else. Then add some characteristics of a person and details on circumstances during which a person showed them. And end your recommendation on a good note – write that you recommend this person to do business with.
3. How many LinkedIn recommendations should I have?
In order to increase the credibility of your LinkedIn profile, you should have at least 2–3 recommendations. It is best to have a few recommendations from people who have a different relationship with you. For example, from your boss, your colleague, satisfied clients, etc. Remember that recommendations often play a key role in whether or not a prospective client decides to do business with you.
4. How do LinkedIn recommendations work?
When you are prospecting on LinkedIn and connecting with potential clients, the first thing they will do before answering your connection request is to visit your LinkedIn profile, as this effectively acts as your business card. The Recommendations section is the most important one because it contains feedback about doing business with you. If a prospective client reads recommendations from your previous satisfied clients, they will consider you as someone they would like to do business with.
If you are looking for a job on LinkedIn, recommendations from your former boss and colleagues will reveal more about you than your CV. Hiring managers from any company pay keen attention to the recommendations section when they are deciding whether or not to invite you for interview.
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