LinkedIn Search VS Sales Navigator what is the difference
7 LinkedIn Account Types
LinkedIn allows 7 membership levels for its users because different people use this social media for different purposes – sales prospecting, hiring, growing networks, looking for a job. There are 7 types of LinkedIn accounts:
1. LinkedIn Free Account.
2. LinkedIn Premium Career. Price – $29.99 per month.
3. LinkedIn Premium Business. Price – $59.99 per month.
4. LinkedIn Sales Navigator. Price – $79.99 per month.
5. LinkedIn Sales Navigator Team. Price – $134.99 per month.
6. LinkedIn Recruiter Lite. Price – $2,399 per year.
7. LinkedIn Recruiter. Price – $8,999+ per year.
If you compare the LinkedIn free account with Sales Navigator, there are a lot of functions that distinguish them. The most important features of Sales Navigator, in comparison with the LinkedIn free account, are:
1. The possibility of sending 20 InMail messages per month.
2. Advanced searches.
3. The possibility of narrowing lists.
4. The possibility of saving searches.
5. Access to out-of-network connections.
Read more about how to write a nice and working inMail in our article here.
Whether you use LinkedIn automation tools or perform all the lead generation process manually, the first step of each campaign is to define your target audience and compile a list of prospective clients. There are 2 ways to compile a list: with the help of a LinkedIn standard search or Sales Navigator. So, what is the difference between a LinkedIn search and Sales Navigator? Let’s explain.
LinkedIn Search vs. Sales Navigator
1. Advanced search
Sales Navigator, being a paid LinkedIn solution, can significantly enhance the process of lead generation on LinkedIn. The first and the most essential difference between LinkedIn searches and Sales Navigator is the advanced search. Once you have defined who your ideal client is and what their main characteristics are, the next step is to find relevant people on LinkedIn. That’s why, the more thought-out filters there are, the better defined the target audience will be.
Let’s compare how a LinkedIn standard search and a Sales Navigator advanced search differ.
The LinkedIn standard search contains the following filters:
- level of connection (only 1st or 2nd level of connection, because in the LinkedIn free account you cannot receive a list of people who are your 3rd level of connection);
- location (country or city);
- current company;
- past company;
- profile language;
The most important fields of a LinkedIn standard search are industry, title, and geography. When you are using a standard search on LinkedIn for lead generation, you have to fill in all the fields manually (there is no option to apply your sales preferences) and you cannot see 3rd level connections in a list. Having applied all the filters, you will then receive a list of maximum 1000 people (100 pages, 10 contacts per page), so you have to narrow a list (with the help of the filters listed above) if you want to gather all of these prospective contacts.
In addition to the aforementioned filters of a LinkedIn standard search, Sales Navigator also contains the following ones which help salespeople to narrow their target audience:
- company headcount (whether it is a self-employed person or someone working in a big corporation. If your company, for example, specializes in developing solutions for small companies, you can apply “1–10” filter and, thus, get a list of prospective contacts);
- company type;
- years in the current position (if you filter prospective contacts by years in their current position, you can contact, for example, newcomers and ask whether they are interested in implementing suggested solutions);
- years at the current company;
- years of experience;
- posted content keywords (you can add relevant keywords to this filter and receive a list of people who posted content with those keywords);
- groups (people who are members of certain groups on LinkedIn);
Sales Navigator contains different blocks of filters with a large number of them in each block. There are drop-down lists and different parameters for each filter. After applying all the filters and receiving a list of prospective clients, you can easily change each of the filters in a column left and amend your list if you need to. Making changes in one filter will result in receiving an updated list of prospective contacts immediately.
2. Sales preferences analysis
Sales Navigator, unlike the LinkedIn standard search, analyzes your sales preferences, so that you can apply them quickly to a new search. When you use the LinkedIn standard search, you have to fill in all the fields manually each time you search for people:
You will also receive lead suggestions from Sales Navigator, based on 2 options:
- the similarity to leads you previously saved;
- sales preferences in your Sales Navigator settings.
When you receive a list of suggested leads from Sales Navigator, you can easily interact with those profiles as well as saving them as leads.
3. Save a lead search
Instead of Sales Navigator, once you have applied some filters in the LinkedIn standard search, you can compile those people in a list (for example, with the help of a tool for LinkedIn automation), but you cannot save this list of people and, thus, you cannot track the updates of that list. On the other hand, Sales Navigator includes the essential option of saving your search. When you apply filters and receive a list of prospective clients, you can save your search, give it a name and select how often you would like to receive updates (daily, weekly or monthly).
So, you will receive notifications about new people who fall under your selected filters, and you will be able to contact them as quickly as possible.
You can also view all your saved searches and edit each of them (change filters and, thus, change the final list of prospective contacts) or delete a list if you no longer need it.
4. The possibility of narrowing lists
One more important advantage of Sales Navigator in comparison with LinkedIn Search is the possibility of choosing different lists after applying filters. There are the following options:
- the total result – all people who fall under the applied filters;
- people who changed jobs in the past 90 days;
- people mentioned in the news in the past 30 days;
- people posted on LinkedIn in the past 30 days;
- people who shared experiences with you.
So if you choose, for example, those people who changed jobs in the past 90 days, you will receive a list of contacts who might be interested in applying some changes in this position. People who posted on LinkedIn in the past 30 days are those who are active users of this social network, and that’s why you might receive a quick reply to your message.
5. Access to out-of-network connections
Finally, if you use the LinkedIn standard search, you will receive a list of people who are your 2nd level of connection, so it would be difficult to extend your network quickly. On the other hand, Sales Navigator also includes 3rd level connections to the list which allows you to expand your business network more quickly and cover a larger number of relevant contacts.
To sum up, premium features and sales resources available on Sales Navigator will bring you significant benefits. Sales Navigator will save you time and effort, prevent you from getting overwhelmed, and enable you to generate leads more efficiently. Using Sales Navigator will increase the success of your social selling activities on LinkedIn.
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1. What is the difference between Sales Navigator and LinkedIn Premium Business?
LinkedIn Premium is the next step after the LinkedIn Free account. It is best for users who are looking for a job or would like to expand their professional network. If you subscribe to LinkedIn Premium, you will receive:
- 1000 results for advanced searches (and, thus, will not receive a warning about reaching the commercial use limit);
- 5 InMail credits per month;
- information and updates about job and salary in a selected industry;
- information about all the people who have viewed your profile.
There are 2 types of LinkedIn Premium accounts – Premium Career and Premium Business.
In comparison with LinkedIn Premium, Sales Navigator is best for people who are doing lead generation on LinkedIn and building their professional network. If you use Sales Navigator, you will get:
- an advanced search option;
- 20 InMail credits per month (and the possibility of transfering unused credits to the next month);
- saving leads and accounts as well as saving searches;
- making notes to the selected leads;
- sales spotlights – notifications when people follow your company page, change jobs, are mentioned in news, etc;
- lead recommendations.
This is how LinkedIn Premium and Sales Navigator differ through the functions a user receives for everyday work, which, in turn, depend on the reason people choose one specific subscription plan over another.
2. Is Sales Navigator the same as LinkedIn Premium?
No, Sales Navigator and LinkedIn Premium are different subscription plans on LinkedIn. They both allow users different features, and the price also differs. Monthly subscription for LinkedIn Premium is $29.99 for Career, and $59.99 for Business, while the price for a Sales Navigator subscription is $79.99.
3. Which LinkedIn plan is best?
There is no best LinkedIn plan for everyone because each plan has its own features and advantages. Selecting the most appropriate subscription plan depends on the intentions of each user – whether they are prospecting, hiring, growing their network, looking for a job, etc.
4. How much is a Premium LinkedIn account?
There are 2 types of LinkedIn Premium accounts:
- LinkedIn Premium Career. Price – $29.99 per month.
- LinkedIn Premium Business. Price – $59.99 per month.
5. How much is Sales Navigator per month?
There are 3 types of Sales Navigator plans:
- Sales Navigator Professional (for 1 sales representative). Price – $79.99 per month or $779.88 per year.
- Sales Navigator Team (for 2-9 sales representatives). Price – $134.99 per license per month or $1,240.00 per year.
- Sales Navigator Enterprise (for 10+ sales representatives).
6. Is there a free trial period for Sales Navigator?
Yes, there is. You can take advantage of the 30-day free trial for Sales Navigator and enjoy all its functions during this period. You can cancel the subscription anytime in order to avoid being billed when the trial period expires. You will also receive a reminder 7 days before your trial period ends.
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